10 Tips to optimize the conversion of your website

10 Tips to optimize the conversion of your website

1.   Use web analysis and web controlling software!

Analyse, where your users come from (who are the most successful user bringers?) Especially analyse, what users do on your website (or what they don’t do). Measure the conversion rate for various goals of your website. The operation of you website without controlling costs (a lot of) money!

2.    Communicate your USPs clearly!

Your excess values, competition advantages and benefits must be communicated clearly (USP = Unique Selling Proposition)! Where do you differ from your competitors? Do your customers know that?

3.    Focus on only one action on your landing page!

Don’t confuse your visitors by offering them too many possibilities for action. Guide your customers to your desired goal. When having a shop it is easy: The purchase of the products! Let other functions (newsletter inscription, printing, „back“ and ohters) get into the background.

4.    Call-for-action: Get your users to do certain actions!

Motivate your users with sentences like „get in contact now“, „call us now!“ or „use your advantages and buy!“ or similar phrases to get them to do your desired interaction.

5.    Users just give you 3 or 4 seconds!

Your website should be loaded in three to four seconds. Otherwise you take the risk, that users click on „back“ and choose the page of your competitors on their search engine.

6.    Clear marking of desired actions!

Keep in mind that buttons, form fields or links are optically different than the rest of the information. You can control the actions of your users only this way.

7.    Summary and picture communication

Typical users only read a website after you caught their interest. This is why you should choose to communicate clearly by means of pictures and summaries (bullet-points). Once they are interested they should have an option to get to more information or longer summaries.

8.    There is never enough help!

Well done internet appearances can be used intuitively and offer help when doing difficult steps (forms, captchas, shipping options etc.). A well structured navigation and leading of your visitors is as important as the effect of „well-being“.  Where your visitors give up or stop to use the page can be observed easily on good web statistics or web analysis systems.

9.    Test and experiment

There is no concrete optimum, one can only get close the best possible form. Apart from different opinions you should calculate much space in the testing and experimenting with your new page. By doing an A/B test you can test version A versus version B, of course, later, the better version will be published. These tests should be repeated to improve the results continually.

10.  Don’t do everything at the same time!

To have enough patience for an optimation just change one thing at a time. After doing this, check what change this has brought. Only this way you can really say how your changes really worked out.

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