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18.05.2011: Leitbetriebe Austria
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Webconomy kann foto.at als Kunde gewinnen. SEO gestartet.
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Webconomy betreut SEO, SEA und Conversion Optimierung für Anton Paar in 12 Ländern.
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Webconomy unterstützt DOUGLAS mit Suchmaschinenoptimierung
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Criteria for the ranking in search engines
Criteria for the ranking in search engines
Basically two basic criteria are important when working with search engines. They define the ranking for a certain keyword in the results of search engine:
(1) On-Page search engine optimization
Prepare your website for search engines
(2) Off-Page search engine optimization
Number, quality and type of backlinks to your website
On-Page search engine optimization
To reach good positions for your webpage with certain keywords (ranking), it is neccessary to prepare your page in order that search engines are able to indicate them (meaning reading and understanding). This basically means that keywords should appear on certain positions and with certain presence.
How does ranking of search engine results work?
There are 200 different criteria of ranking, which have an influence on the website as far as search engine results (SERPs) are concerned. Every of these criteria is handled differently and depends on which search engine you use. The more of these criteria are implied in your website-compared to your competitores- the better it is ranked: The ideal case would be number one for your keyword.
The rating of these criteria are not only different from search engine to search engine, but also search engines like google change them from time to time. This leads to variable positions in searching enquiries.
Not all of the criteria of search engine optimization are publicly known. Some can only be guessed according to the ranking behaviour or can be bought by patents. Even those, that are known, are not used by all webmasters. To enhance them, we described some of the known criteria and included the possibilities to use them ideally:
| Up-to-date | The actuality of a page can have great influence on the ranking. By now, the priority is very small, but this can change immediantly. You find more information in „up-to-date“. |
| Exterior links | Outbound links from a website to another can have a positive (suppositionally its topic relevated) or negative influence on your page rank. More about that on outbound links (outbound links) |
| Domain age | An important criterion is the age of a domain (how long has the domain been registerd or online?). This criterion can be devided in three more criteria:
(1) The age of the domain, More about that in domain age. |
| Duplicate content | Duplicate content on own projects should be avoided. By using scripts (CMS, Blog,...) and techiques like RSS this problem happens more often than one might think. More about that in Duplicate Content. |
| Formating of keywords | The use of HTML-tags like H1 and H2, bold and strong can have small advantages in ranking. More about that in format (h1, strong, bold, etc.) |
| Keyword density | The right proportion between defined keywords and other words of a page has a positive effect on the ranking of a page. But it doesn’t work after the premise: „The more the better!“ More about that on keyword density. |
| Link title/Link texts | The proper linking from outbound websites is well known. But the interior linking is as important. That are the points on the plus side for the whole ranking of the website. More about it on link texts/ link title |
| Metatags | Metatags are not used that often anymore, because one says that there are better methods for getting you up in ranking. But we have to contradict: Metatags are neccessary and important. More about this in Metatags. |
| Topic relevance | Topic relevance is very important for inbound links. The better the topic of the page, on which the link to your page is set, the better the topic fits, the better. More about that on Topic relevance. |
The criteria mentioned here and also the unknown criteria are always to be seen in combination! No criterion or factor alone will help you to get one of the top rankings on search engines. Only the right mixture results the treasured first rank.
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