Conversion rate optimization

Conversion rate as your most important performance-indicator

The “conversion rate“is the ratio of visitors with desired actions (conversions so: purchases, enquiries, application etc.) to all the visitors. If you where, for example, able to gain 100 visitors, out of which 6 actually had requested the order or enquiry, you will receive a conversion-rate of 6 percent. The conversion-rate is one of the most important performance-indicators concerning online marketing. The economy and efficiency of an internet offer is measured most explicitly based on the conversion rate.

Sadly, the transformation of visitors into customers is still neglected by many websites. The most important thing is to check, improve and optimize the performance concerning the real business goals (“business objectives“). For example, if you can improve the conversion rate by only 1 percent you will be able gain from 100.000 future visitors, 1.000 additionally customers.  

Your benefit

• Increase success, without additional investments in marketing
• Your marketing will automatically get more effective
• The potential of the existing visitors will be better used.
• You gain more customers out of the same number of visitors.
• Small increases have an immense impact
  Already the increase of your conversion rate from 0,5% to 1,5% means a triplication of you sales.

Unfortunately, the focus is often only placed in the increase of the visitors. Of course more visitors do (mostly) bring more success, but the conversion rate is a much more effective way in your effort to increase growth! Next to the landing page-optimization (the page on which the searcher will get), the conversion rate optimization is a perfect combination of the campaign-optimization, visitors’ communication, improvement of the usability und optimization of the conversion process (for example the check-out in web shops).

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