Yahoo! Search Marketing

Why you should also display your advertisement at Yahoo Search Marketing

Ads that appear in the search network of Yahoo Search Marketing have, in addition to Google AdWords, a very wide spreading: Yahoo Search Marketing also puts your, alongside Yahoo, in the search results of search engines like MSN, GMX, Web.de, Lycos, AllTheWeb, Arcor and many others.

The ads can additionally be placed at other co-contractors (for example at RTL, VOX, CNN, NTV and wetter.de). So if you also launch your campaign, alongside Google AdWords, at Yahoo Search Marketing you will, as a result, receive coverage of almost all queries on the internet – the branding effect is enormous!

Comparison Yahoo Search Marketing and Google AdWords

Yahoo Search Marketing requests a monthly minimum charge of 25 € - but: The cost of keywords at Yahoo Search Marketing are usually much lower - the minimum CPC is 15 cents but rarely exceeds 50 cents for the first ad-position.

At Yahoo you can directly bid on a particular ad-position because you can inspect the bids of your competitors. The clickthrough rates at Google AdWords are a little higher because AdWords advertisements receive a slightly higher acceptance from the users.

Comparison Yahoo Search Marketing – other advertising-programs

Yahoo Search Marketing still beats all (except Google AdWords) banner link exchange and other affiliate models in generating qualified traffics to your website:

High branding effecting: together with Adwords, a nearly 100 percent coverage of all search queries results
Generate qualified traffic: low tax-deficits are assured by integrating major search engines like Yahoo and Msn etc., since users have searched directly for your offer.
Acceptance of advertisements: relevant ads at Yahoo have a much higher acceptance than other advertising-programs on the internet (except for Google AdWords) and thus a higher clickthrough rate.

Yahoo Search Marketing: summary

Yahoo Search Marketing is the ideal completion to Google Adwords: through it a very high presence on the internet will be reached with low costs, leading to a great increase of qualified traffic on your website.